Grab Your Audience's Attention: First Impressions Set the Presentation On or Off--Course

by Mark Magnacca

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This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.

 

Create an irresistible “Positioning Statement” that will make everyone want to know more about you!

 

The cliche “You never get a second chance to make a first impression” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen to what you have to say. To get them engaged immediately....

 

 
  • ISBN10 0137056702
  • ISBN13 9780137056705
  • Publish Date 1 February 2010 (first published 12 October 2009)
  • Publish Status Active
  • Publish Country US
  • Publisher Pearson Education Limited
  • Imprint Addison Wesley
  • Format eBook
  • Pages 11
  • Language English