Learning Aid for Use with Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault Jr.

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  • ISBN10 0073222836
  • ISBN13 9780073222837
  • Publish Date 1 October 2006 (first published 1 November 1998)
  • Publish Status Out of Print
  • Out of Print 15 May 2021
  • Imprint Irwin/McGraw-Hill
  • Edition 16th ed.
  • Format Paperback (US Trade)
  • Language English