The first generation of American television programmers had few choices of Saturday morning children's offerings. That changed dramatically in 1963 when a Japanese animated television series called Tetsuan Atom was acquired for distribution by NBC. Fred Ladd adapted the show for American television and--rechristened Astro Boy--it was an overnight sensation. Astro Boy's popularity sparked a new industry importing animated television from Japan. Ladd went on to adapt numerous Japanese animated imports, and here provides an insider's view of the creation of an ongoing cultural and media phenomenon.
- ISBN10 0786438665
- ISBN13 9780786438662
- Publish Date 18 December 2008 (first published 1 January 2008)
- Publish Status Active
- Publish Country US
- Imprint McFarland & Co Inc
- Format Paperback (US Trade)
- Pages 222
- Language English