The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
- ISBN13 9781606490723
- Publish Date 16 October 2010
- Publish Status Transferred
- Publish Country US
- Imprint Business Expert Press
- Format Paperback
- Pages 270
- Language English