Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.
- ISBN13 9781260565935
- Publish Date 29 March 2019
- Publish Status Out of Print
- Out of Print 22 May 2023
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 22nd edition
- Format Paperback
- Language English