10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.
- ISBN10 1507209304
- ISBN13 9781507209301
- Publish Date 22 May 2018 (first published 10 August 2006)
- Publish Status Active
- Publish Country US
- Imprint Adams Media Corporation
- Format eBook (EPUB)
- Pages 272
- Language English