Significance of Customer Relationship in Enhancing Customer Equity

by Babeet Gupta, J. S. Grewal, and Ruchi Agarwal

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  • ISBN10 3659206547
  • ISBN13 9783659206542
  • Publish Date 5 August 2012
  • Publish Status Active
  • Publish Country DE
  • Imprint LAP Lambert Academic Publishing
  • Format Paperback (US Trade)
  • Pages 128
  • Language English