Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester.
Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.
This new edition is written in a more accessible way to assist students to grasp new concepts
- ISBN10 0199079927
- ISBN13 9780199079926
- Publish Date 15 September 2015
- Publish Status Active
- Publish Country ZA
- Imprint Oxford University Press Southern Africa
- Edition 5th Revised edition
- Format Paperback
- Pages 512
- Language English