Marketing Management: An Asian Perspective

by Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, and Chin-Tiong Tan

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For undergraduates studying Marketing Management courses

 

Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.  

 

 

  • ISBN10 9810687974
  • ISBN13 9789810687977
  • Publish Date 15 November 2013
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country SG
  • Imprint Pearson Education Centre
  • Edition 6th edition
  • Format Paperback
  • Pages 873
  • Language English