Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.
- ISBN10 0674044827
- ISBN13 9780674044821
- Publish Date 1 July 2009
- Publish Status Active
- Publish Country US
- Imprint Harvard University Press
- Format eBook
- Pages 432
- Language English
- URL https://degruyter.com/isbn/9780674044821