Collection of Outstanding Cases in Marketing Management

by William G Zikmund and William J. Lundstrom

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  • ISBN10 0829902341
  • ISBN13 9780829902341
  • Publish Date 30 June 1997
  • Publish Status Out of Stock
  • Out of Print 19 October 2003
  • Publish Country US
  • Imprint West Publishing Co
  • Format Paperback
  • Pages 528
  • Language English