Lively and well written, Bread and Circuses analyzes theories that have treated mass culture as either a symptom or a cause of social decadence. Discussing many of the most influential and representative theories of mass culture, it ranges widely from Greek and Roman origins, through Marx, Nietzsche, Freud, Ortega y Gasset, T. S. Eliot, and the theorists of the Frankfurt Institute, down to Marshall McLuhan and Daniel Bell, Brantlinger considers the many versions of negative classicism and shows how the belief in the historical inevitability of social decay-a belief today perpetuated by the mass media themselves-has become the dominant view of mass culture in our time. While not defending mass culture in its present form, Brantlinger argues that the view of culture implicit in negative classicism obscures the question of how the media can best be used to help achieve freedom and enlightenment on a truly democratic basis.
- ISBN10 0801415985
- ISBN13 9780801415982
- Publish Date 5 January 1984 (first published 1 January 1983)
- Publish Status Active
- Out of Print 4 November 2003
- Publish Country US
- Imprint Cornell University Press
- Format Hardcover
- Pages 312
- Language English