This innovative approach to managing government agencies, shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. It explains how an agency's problems can be understood from a marketing perspective and offers practical, 'hands-on' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Also provided is a general introduction to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations and management.
- ISBN10 0471093653
- ISBN13 9780471093657
- Publish Date 18 February 1986
- Publish Status Out of Stock
- Out of Print 14 November 1996
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 508
- Language English