Marketing, the Film Reader considers the unique challenges of marketing the 'product' of film and the impact of film marketing on the creation and reception of cinema texts. Contributors examine all the major components of film marketing, discussing significant marketing issues and lessons across film history, and considering the social impact of film marketing. Includes essays by: Charlie Keil, Janet Wasko, Michael Budd, Susan Ohmer, A.D. Murphy and Diane Waldman. Contributors include: Charlie Keil, Janet Wasko, Michael Budd, Susan Ohmer, A.D. Murphy, Diane Waldman.
- ISBN10 0415235200
- ISBN13 9780415235204
- Publish Date 1 November 2006
- Publish Status Cancelled
- Out of Print 8 October 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Paperback
- Pages 240
- Language English