A formal service standard for market research was introduced in 1996 to sit alongside quality assurance standards such as ISO 9000. This standard and the assessment of it is the responsibility of the Market Research Quality Standards Association (MRQSA) which represents the main industries involved. This is a practical guide to meeting the standards, and it provides a background to the concept of quality and how it relates to market research.
- ISBN10 0749420480
- ISBN13 9780749420482
- Publish Date 23 August 1997
- Publish Status Out of Print
- Out of Print 9 February 2009
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Hardcover
- Pages 256
- Language English