ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
- ISBN10 0324656203
- ISBN13 9780324656206
- Publish Date 1 January 2008
- Publish Status Out of Print
- Out of Print 19 September 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 6th ed.
- Pages 575
- Language English