This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to add their own material and still provide coverage of the essential topics.
- ISBN10 0314071458
- ISBN13 9780314071453
- Publish Date 1 January 1996
- Publish Status Out of Print
- Out of Print 12 August 2005
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 385
- Language English