Marketing: The Core with Access Code

by Roger Kerin, Steven Hartley, and William Rudelius

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  • ISBN10 0077477669
  • ISBN13 9780077477660
  • Publish Date 2 December 2010
  • Publish Status Out of Print
  • Out of Print 30 June 2021
  • Publish Country US
  • Imprint Irwin/McGraw-Hill
  • Edition 4th ed.
  • Format Paperback (US Trade)
  • Language English