Coca-Cola is perhaps the most recognisable product in the world. This is a compendium of America's favourite soft drink, and an entertaining account of the product that helped to define the term 'pop culture'. A well-known Americana/nostalgia author team covers the history of Coke's distinctive flavour, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers. Truly unique in its approach, the book presents the whole story of the product and company in a way that other books in the market don't. With its appealing combination of entertaining text and a collection of fabulous artwork -- including vintage photographs, calendars, and collectibles -- it's sure to appeal to Coke aficionados everywhere.
- ISBN10 0896584542
- ISBN13 9780896584549
- Publish Date 18 October 2002
- Publish Status Out of Stock
- Out of Print 12 December 2008
- Publish Country US
- Imprint Voyageur Press
- Format Hardcover
- Pages 144
- Language English