What's Next: Predictions from 50 of America's Most Compelling People

by Jane Buckingham

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In her role as founder and owner of Youth Intelligence, a trendspotting company at the forefront of predictions about the ever-elusive youth market, Jane Buckingham spends her days looking for the telling details in today's culture that give clues about what our future might be. And, as a savvy businesswoman whose company is a subsidiary of Creative Artists Agency, she has access to a world of fascinating, compelling leaders in a variety of industries.In this book, she follows her thread of interest wherever it leads her - and the result is a collection of 50 wide-ranging essays, all asking those people at the top of their field what their predictions are for the future of their industry or area of interest. Examples include: SpaceX founder Elon Musk on how the future of space travel is in privatization and NASA is dead; Author Reza Aslan on how American Islam may become a model for the world; and, MIT professor Steve Ward on how 'computers are no damned good' and how this will change.
  • ISBN10 0061672912
  • ISBN13 9780061672910
  • Publish Date 27 January 2009 (first published 22 January 2008)
  • Publish Status Active
  • Publish Country US
  • Publisher HarperCollins Publishers Inc
  • Imprint HarperPaperbacks
  • Format Paperback
  • Pages 304
  • Language English