This guide provides the reader with information on how to create publicity. It explains how to improve a company's image, how to design special events and how to understand the basics of media relations.
- ISBN13 9780749409586
- Publish Date December 1997
- Publish Status Active
- Out of Print 21 November 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 128
- Language English