This Online Course Pack consists of Global Marketing: A Decision-Orientated Approach, 4/e by Hollensen (ISBN:9780273706786); OneKey Blackboard Access Card: Hollensen, Global Marketing, 3/e (ISBN: 9780273700500)
- ISBN10 1408200740
- ISBN13 9781408200742
- Publish Date 19 February 2008
- Publish Status Out of Print
- Out of Print 1 July 2010
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English