This lively and comprehensive book deals with the central topics in current media studies. Packed with helpful examples, it explains key concepts and relates them to actual media material, ranging from comics and pop music to television and film. It explains how media institutions work, how to analyze the texts they produce, and how they are received by their audiences. Students will find here a wealth of up-to-date factual information but are also encouraged to question the significance of what they learn. Fully updated throughout, this new edition includes expanded coverage of cultural studies and a revised chapter on methods of study.
- ISBN10 0340762047
- ISBN13 9780340762042
- Publish Date 2 November 2001 (first published 6 September 1990)
- Publish Status Transferred
- Out of Print 8 October 2005
- Publish Country GB
- Imprint Hodder Arnold
- Edition 3rd Revised edition
- Format Paperback
- Pages 312
- Language English