This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship. Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
- ISBN10 1280232811
- ISBN13 9781280232817
- Publish Date 29 July 2005 (first published 1 June 2004)
- Publish Status Active
- Out of Print 19 November 2013
- Publish Country US
- Imprint Taylor & Francis Group
- Format eBook
- Pages 272
- Language English