Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business.
- ISBN10 0134324900
- ISBN13 9780134324906
- Publish Date 28 June 2016 (first published 2 October 2009)
- Publish Status Active
- Publish Country US
- Imprint Pearson
- Edition 12th edition
- Format Hardcover
- Pages 960
- Language English