In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In "Global Strategy and the Organization", awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game. Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.
- ISBN10 0471454222
- ISBN13 9780471454229
- Publish Date 17 June 2003
- Publish Status Out of Print
- Out of Print 9 June 2011
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Format Paperback
- Pages 224
- Language English