This casebook focuses on the globalization issues that, in the past, have been difficult to research and teach. It is a collection of cases that deal with global issues and the impact of cross-border or cross-cultural elements bring to the business world and managerial decisions. Using these cases in the classroom allow faculty to introduce the global dimensions of business at the same time as capital budgeting, sourcing, brand management, and bargaining and negotiation. International aspects of business are not seen as separate problems, but integral to the challenges that face managers in today's global business environment.
- ISBN10 0538868147
- ISBN13 9780538868143
- Publish Date 1 December 1999
- Publish Status Active
- Out of Print 10 April 2002
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 500
- Language English