This exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.
- ISBN10 0534545874
- ISBN13 9780534545871
- Publish Date 15 October 2001
- Publish Status Active
- Out of Print 1 July 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Format Paperback
- Pages 352
- Language English