Most growing businesses will find the need for public relations sooner or later, either as a means of accelerating growth or in order to counter adverse criticism. This book sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. It also shows how to set up a public relations department, employ a public relations consultant and integrate public relations within the company's budget.
- ISBN10 1852510358
- ISBN13 9781852510350
- Publish Date 19 November 1987
- Publish Status Out of Print
- Out of Print 16 December 1994
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Hardcover
- Pages 216
- Language English