Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.
- ISBN10 0471332704
- ISBN13 9780471332701
- Publish Date 18 February 2000 (first published January 1989)
- Publish Status Out of Stock
- Out of Print 16 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 3rd Revised edition
- Format Hardcover
- Pages 960
- Language English