Services Marketing: Concepts, Strategies, & Cases

by K Douglas Hoffman and John E. G. Bateson

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  • ISBN10 1439039399
  • ISBN13 9781439039397
  • Publish Date 16 August 2010
  • Publish Status Out of Print
  • Out of Print 17 June 2015
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Edition 4th ed.
  • Format Hardcover
  • Pages 480
  • Language English