This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
- ISBN10 0880118776
- ISBN13 9780880118774
- Publish Date November 1999 (first published April 1993)
- Publish Status Out of Print
- Out of Print 7 April 2011
- Publish Country US
- Imprint Human Kinetics Publishers
- Edition 2nd Revised edition
- Format Hardcover
- Pages 312
- Language English