Riding the Waves of Culture: Understanding Diversity in Global Business

by Alfons Trompenaars

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Book cover for Riding the Waves of Culture

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As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders.
  • ISBN10 0786302909
  • ISBN13 9780786302901
  • Publish Date 1 March 1994
  • Publish Status Out of Print
  • Out of Print 4 August 2016
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Hardcover
  • Pages 215
  • Language English