This is an introductory guide for the complete novice on the art of selling a product or service over the telephone. The text uses specific examples to illustrate the types of words and phrases that get results. It also explains how to structure a sales conversation, how to convince the listener, how to prepare for a sales call and how to keep proper records of calls. The book concludes with two transcripts of complete sales calls, using a variety of different endings.
- ISBN10 0749412194
- ISBN13 9780749412197
- Publish Date 30 March 1994
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 128
- Language English