Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: 1) The Art of turning an entrepreneurial venture into a success.2) The Science of practice as the heart of starting and running a successful entrepreneurial venture.3) The Process that ties these two areas together into a coherent and organized business.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
- ISBN10 1260166694
- ISBN13 9781260166699
- Publish Date 9 January 2018
- Publish Status Out of Print
- Out of Print 18 November 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 3rd ed.
- Format Paperback
- Pages 736
- Language English