Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: Education in Th Asia-Pacific Region: Issues, Concerns and Prospects, Volume 12. (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, #12) (Education in the Asia-Pacific Region)

by Dr Madhu Viswanathan, S Gajendiran, and R. Venkatesan

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In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

  • ISBN10 661149216X
  • ISBN13 9786611492168
  • Publish Date 1 January 2008
  • Publish Status Active
  • Out of Print 9 February 2012
  • Publish Country US
  • Imprint Springer
  • Format eBook
  • Pages 239
  • Language English