M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
- ISBN10 1260152014
- ISBN13 9781260152012
- Publish Date 2 March 2017
- Publish Status Out of Print
- Out of Print 7 August 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 3rd ed.
- Format Paperback
- Pages 480
- Language English