Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
- ISBN10 0500513147
- ISBN13 9780500513149
- Publish Date 5 September 2006
- Publish Status Out of Print
- Out of Print 12 October 2010
- Publish Country GB
- Imprint Thames & Hudson Ltd
- Format Hardcover
- Pages 224
- Language English