A psychological and sociological study of the transmission of and response to rumor and gossip, viewing parallels between the dynamics of social exchanges and the consumption of goods and services. Bibliogs.
- ISBN10 0444990313
- ISBN13 9780444990310
- Publish Date June 1981 (first published December 1976)
- Publish Status Out of Print
- Out of Print 15 January 1993
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Elsevier Science Ltd
- Format Hardcover
- Pages 166
- Language English