This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
- ISBN10 0557285658
- ISBN13 9780557285655
- Publish Date 30 March 2010
- Publish Status Active
- Publish Country GB
- Imprint Lulu.com
- Format Paperback (US Trade)
- Pages 294
- Language English