Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

by Drew Davidson

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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
  • ISBN10 0557285658
  • ISBN13 9780557285655
  • Publish Date 30 March 2010
  • Publish Status Active
  • Publish Country GB
  • Imprint Lulu.com
  • Format Paperback (US Trade)
  • Pages 294
  • Language English