This book challenges assumptions that have underpinned critiques of globalization. Combining cultural theory with media industry analysis the authors set out a groundbreaking account of how the medium of television is evolving in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. While many of the television programs, formats, and genres in this study originate from Western origins, it is their reception and adaptation within East Asia that illustrates what the authors term the East Asian cultural imagination.
- ISBN10 9622098207
- ISBN13 9789622098206
- Publish Date 1 February 2007 (first published 1 January 2007)
- Publish Status Unknown
- Out of Print 26 October 2024
- Publish Country HK
- Imprint Hong Kong University Press
- Format Hardcover
- Pages 228
- Language English