Industrial Marketing: A German-American Perspective

by Klaus Backhaus and David T. Wilson

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  • ISBN10 3540161147
  • ISBN13 9783540161141
  • Publish Date 1 December 1985
  • Publish Status Active
  • Out of Print 11 November 2010
  • Publish Country DE
  • Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Format Hardcover
  • Pages 373
  • Language English