This work offers the collective pairing of both sales and sales management topics. Topics such as buyer behaviour, communications, and motivation are covered early to provide students with a solid understanding of these basic concepts so they can relate them to sales and sales management. It includes salesperson profiles to show students the trials and tribulations of actual salespersons and sales managers, in actual sales settings.
- ISBN10 0134586395
- ISBN13 9780134586397
- Publish Date December 1995 (first published 10 November 1995)
- Publish Status Unknown
- Out of Print 31 October 2009
- Publish Country US
- Imprint Pearson Education (US)
- Format Hardcover
- Pages 608
- Language English