Sets out the policy context and theoretical framework for income generation, and provides practical guidance. Topics covered include: internal and external marketing opportunities; running short courses; student recruitment; delivery models; and sponsorship and other sources of funds.
- ISBN10 0335157181
- ISBN13 9780335157181
- Publish Date 1 December 1992
- Publish Status Out of Print
- Out of Print 17 January 1997
- Publish Country GB
- Imprint Open University Press
- Format Paperback
- Pages 160
- Language English