Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectual Property, and Other Sources of Value

by John Berry

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  • ISBN10 1280304529
  • ISBN13 9781280304521
  • Publish Date 1 January 2004
  • Publish Status Active
  • Out of Print 25 February 2015
  • Publish Country US
  • Imprint McGraw-Hill Companies
  • Format eBook
  • Pages 325
  • Language English