Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
- ISBN13 9781133188544
- Publish Date 15 August 2012
- Publish Status Active
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Edition 8th edition
- Pages 512
- Language English