Measuring Advertising Effectiveness (Marketing S.)

by D.B. Lucas and Steuart Henderson Britt

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  • ISBN10 0070389365
  • ISBN13 9780070389366
  • Publish Date December 1963
  • Publish Status Out of Print
  • Out of Print 17 October 2003
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Language English