The conservation of biological diversity ultimately depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. Jacobson, McDuff, and Monroe describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using mass media, developing partnerships for conservation, and designing on-site programmes for natural areas and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively.
- ISBN10 0198567723
- ISBN13 9780198567721
- Publish Date 16 March 2006 (first published 1 January 2006)
- Publish Status Active
- Out of Print 4 September 2015
- Publish Country GB
- Imprint Oxford University Press
- Format Hardcover
- Pages 498
- Language English