Start and Run a Greeting Cards Business 2nd Edition: Lots of Practical Advice for Help You Build an Exciting and Profitable Business

by Elizabeth White

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Book cover for Start and Run a Greeting Cards Business 2nd Edition

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If you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product. The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork.

This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including:

- Deciding what type of cards to produce
- Finding your market
- Dealing with printers
- Copyright and licensing
- Pricing and profit

Contents:
1. What type of card business?
2. Handmade cards
3. Printed cards
4. Designing cards
5. Art & photographic cards
6. Starting a business
7. Writing a business plan
8. Money matters
9. Pricing and paperwork
10. Marketing
11. Presentation, packaging and display
12. Getting publicity
13. Selling to retailers
14. Craft fairs and markets
15. Selling at trade fairs
16. Alternative ways of selling
17. Selling skills
18. Networking
19. The environment
20. Copyright and licensing
Technical terms
Fact file.

  • ISBN10 184803671X
  • ISBN13 9781848036710
  • Publish Date 15 November 2010
  • Publish Status Active
  • Out of Print 11 March 2022
  • Publish Country GB
  • Publisher Little, Brown Book Group
  • Imprint How To Books Ltd
  • Format eBook (EPUB)
  • Pages 240
  • Language English