The whole range of analysis and forecasting is comprehensively covered in the two parts of this book. The first half concentrates on marketing analysis, the concepts involved and the practical problems of acquiring data. In the second part the main quantitive techniques of forecasting are explored.
- ISBN10 0750601531
- ISBN13 9780750601535
- Publish Date 16 March 1992
- Publish Status Active
- Out of Print 10 April 2014
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition Revised edition
- Format Paperback
- Pages 284
- Language English